At Formalytics we believe if you can see it, you can measure it.

By leveraging the ever increasing abilities of smart phones we are building a next level sports analytics platform for athletes of all abilities.

ANDREW HALL /CEO + Co Founder

TechnologyWe develop advanced detection and tracking algorithms by analysing the the rich information available through mobile device video feed.Some of the technologies we have built into our flexible platform include:

Augmented Reality

Artificial Intelligence

Computer Vision

HOLLY ADE SIMPSON/ CTO + Co Founder

MyKicks iOS AppOur first product, that turns any ball into a smart ball

Our first product 'MyKicks' is a revolutionary iOS app experience that allows our users to turn any ball into a smart ball, where they record their real kicks and play them into virtual global competitions.

Our platform is highly flexible and we are currently evaluating product opportunities in many more sports.

Team FormalyticsDiverse + driven to succeed.

Founded in 2016 Formalytics has grown to a team of 12 engineering and product specialists with diverse background in academia, mobile game development and venture capital and offices in Perth, Sydney and London.

PERTH      |      SYDNEY      |      LONDON

Get in touch

For investment and media queries, contact us at: